'We found it so hard to find a thoughtful gift for each other, for our siblings, for our friends and family. We set out to build the solution for that, to fill the current market gap.'


Lucky Elephant stemmed from a vision to offer really cool gifts that you can't find anywhere else. Alex Wink, who co-founded the concept with childhood best friend Chaia, is solely focused on building and curating the ultimate selection of beautiful, personalised and special gifting options.

After working in the luxury fashion industry for over 7 years, Alex felt it was time to pursue her passion for gifting and set out to build the ultimate one-stop shop for all things gifts. Lucky Elephant provides customers with a selection of extra special gifts from a diverse range of the coolest brands- bringing them all into one easy-to-shop, beautiful curated space. We aim to be a window through which small brands and designers can showcase their amazing products and connect with new customers.

'It has never been more important to support each other and supporting other small businesses and like-minded entrepreneurs means a lot to me. The selection has been curated in a very special way and I hope to continue to bring cool product together in one place.'